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Travelers will seek culturally immersive experiences
 
Consumer interest is shifting, and today’s traveler wants experiences over commodities and amenities. In fact, 67% of high-income travelers would rather spend their money on activities than a nicer hotel room, as pointed out by Skift.
We’ve seen the rise of niche properties over the past few years. In their quest to attract travelers by offering unique guest experiences, hotels have turned themselves into niche facilities. They now offer special services like relaxing getaways, well-being retreats, adventurous holidays, etc.
2020 will particularly see the rise of engaged customer base who craves unique local experiences. To be successful in this industry, hotels will have to design exciting local as well as personalized experiences for their guests. BCG reports, “By 2024, personal and experiential luxury alone is estimated to be a €1,260 billion market—a significant increase from €845 billion in 2015.”
Destination marketing and management are going to be the topmost priority for most of the hoteliers.
Cvent suggests creating niche itineraries instead of listing attractions by building custom itineraries based on visitor’s interests or by neighborhood. Along with sightseeing, food will also play a major role in showcasing culture and heritage of the area. To provide local experiences, hotels will ditch their generic menus to offer more authentic and interesting local dishes instead. Also, traditional recipes will be made using local and fresh produce and wholesome ingredients. Other ways to pay homage to local cuisine is to hold food events or culinary tours and offer cooking classes or demonstrations. You can also bring more authenticity in common areas and hotel rooms through regional elements, artworks, and materials.



Survey: Greek yachting charter market soars in 2014-2018


The Greek yachting fleet totals around 6,000 vessels of which around 65 pct were sailing vessels and the remaining 35 pct were motor yachts

The Greek yachting charter market grew in the 2014-2018 period, with a significant increase in tourist arrivals in the country contributing to the improvement as more than 80 pct of people chartering a yacht were foreigners, ICAP said in a survey released on Monday, according to ANA.

ICAP said that according to official figures, the market size of the Greek professional yachting grew by an average growth rate of 3.4 pct in the 2014-2018 period, with the market growing by 4.4 pct in 2018. Charter of sailing vessels accounted for 63% of total revenue in the market, while the remaining 37 pct came from chartering of motor yachts.

The survey analyzed the financial reports of 18 enterprises in the sector in the period 2013-2017. The numbers showed an accumulated increase in assets by 3.0 pct, equity capital fell by an accumulated 2.0 pct, total sales jumped around 26 pct and profitability grew significantly in 2017 compared with 2016 with 13 companies profitable in 2017.

Luxury Yachts, Charter Yachts, Charter Skiathos, Skopelos, Alonissos



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